A custom loyalty program solves a problem that most configurator apps were never built to handle: what happens to a customer relationship after a highly personalized order ships.
Merchants running EasyFlow‘s product options app already know how to get a shopper through a complex configuration, right down to the finish, the engraving text, or the uploaded file.
By the time that order reaches checkout, the customer has usually spent real time getting it exactly right, and the product genuinely feels like theirs. What happens after checkout is a separate job, and it needs a separate tool.
We’re excited to share that Flits is partnering with EasyFlow to help merchants close that gap, turning the effort a customer puts into a personalized order into a reason for them to come back.
It’s a natural pairing: EasyFlow already knows what a customer wants down to the smallest detail, and Flits picks up from there, giving that customer a reason to return and a place to be recognized when they do.
Flits: Customer Retention Platform for Shopify Brands
Flits is a loyalty, VIP tiers, and store credit platform for Shopify merchants. It gives stores a way to recognize and reward a customer after the sale, not just during it.
Key features include:
- Flits Loyalty, which turns purchases, referrals, and reviews into points
- VIP Tiers, which group customers by how engaged they actually are, not just how much they’ve spent
- Store credit that can be issued automatically or redeemed against future orders
- A branded account page where order history, points, and tier status all live
- Support for both Shopify’s new customer accounts and the legacy version
Where EasyFlow captures what a customer chose, Flits keeps track of who that customer is and whether they’ve been back, so the two apps end up covering opposite ends of the same relationship.
What This Partnership Means for EasyFlow Merchants
Pairing the two apps doesn’t take any development work, just a handful of decisions made once and left running. Here’s where the partnership creates the clearest opportunities for merchants already running EasyFlow.
- A loyalty bump for the customer who did the work
A made-to-order purchase usually takes more thought, and often carries a higher order value, than a standard one. Awarding extra points on it through Flits Custom Loyalty Program gives that customer a concrete reason to open their account page afterward, where their order history and reorder button live.
- Referral rewards for a category people already show off
Personalized products get shown off more than standard ones. A monogrammed bag or an engraved gift is the kind of thing people photograph and mention to friends without being asked. Offering bonus points through Flits Loyalty when a referral turns into another customized order gives that existing enthusiasm somewhere to go.
- A tier perk instead of a second upcharge
If engraving or premium packaging is set up as a price add on in EasyFlow, a merchant can make that same add on part of what a top VIP tier receives in Flits, covered by points or store credit rather than paid for twice. It reframes an upsell as a reward.
- A clearer picture of who’s buying what
Every option a shopper selects in EasyFlow, a finish, a size, an occasion, is a preference stated in their own words rather than one a merchant has to guess at.
Feeding that into Flits’ VIP tiers and loyalty segments means a merchant’s most engaged customers can be grouped by what they’ve actually chosen to buy, not just by how much they’ve spent.
Over time, that turns a product catalogue into something closer to a map of what specific customers want, which makes future campaigns easier to target.
Getting Started with Product Personalization and Custom Loyalty Program on Shopify
Both apps are configured independently, with no integration step required. EasyFlow handles the product page, where a customer builds out exactly what they want. Flits handles everything after checkout: the customer account page, the custom loyalty program, the tiers, and the store credit that gives a customer a reason to open that account page again.
Setting the two up together is mostly a matter of a few decisions rather than any technical work: how many extra points a customized order earns over a standard one, and whether any of EasyFlow’s priced add-ons should double as a VIP tier perk. Once those are decided, both apps simply run.
Find EasyFlow Product Options on the Shopify App Store, and get started with Flits to bring loyalty, tiers, and store credit to your custom-product store.
